In a small music box workshop in 1906, Simon Coifman perfected his first watch movement in the town of Chiasso, Switzerland. The creation was endowed with gold plating and rubies for its 17- jewel movement. In 1907, he began crafting timepieces for the metal workers, stonemasons, cooper smiths and other local artisans. His timepieces soon gained recognition for superior capability and detail in design. Because of this focus and mutual admiration, it wasn't long before the S. Coifman timepieces were known as the "craftsman watch".

In 1953 S. Coifman was commissioned to create an18K Gold Red-12 Mechanical for a select few collectors. The numbered pieces housed a limited production Valjoux hand-winding chronograph movement inclusive of two counters. Each part was hand engraved with all of the steel edges also beveled by hand.

In 2004, following several decades of dormancy, the S. Coifman brand is acquired by the Invicta Watch Group and is mindfully brought back to life. Maintaining the roots and spirit of its founding, the company still calls Chiasso home, almost a century since Simon Coifman created his first timepiece there. Today, the S. Coifman brand retains this reputation of excellence and refinement. All the pieces are exclusively hand built by an S. Coifman watchmaker. Continuing to capture the original aesthetics in design and craftsmanship, the exquisiteness of an S. Coifman timepiece inherently distinguishes the casual collector from the committed connoisseur. The legacy continues.